ai visibility for hr tech
We measure your share of the answers your buyers actually ask for, trace the review platforms and category listicles writing them, and hand you the moves that change what comes back.
Your share is measured across every tracked buyer query — the queries shown are ones you are missing from entirely
competitor share of answer
One anonymized ATS audit, run the way every audit is run. The category is crowded, it has an entrenched leader, and the answers buyers get are being written from review platforms and category listicles the client does not control.
Bottom-funnel questions — someone comparing vendors or building a shortlist.
13%qualified mention share
22%high-intent visibility
0%citation share
Qualified mention share excludes failed, off-topic, or irrelevant AI responses — it counts only meaningful brand appearances.
Each type needs a different play — and one cannot be pitched at all.
| source | ownership | the move |
|---|---|---|
| TechnologyAdvice | Independent | Pitch inclusion |
| G2 | Review platform | Improve profile and ethical review collection |
| Lever blog | Competitor-owned | Build owned counter-positioning page |
5 opportunities came out of this cycle; these are the three the ownership types point to.
methodology
This is the part most tools skip. An unfiltered mention count is easy to produce and easy to mislead with.
Without this gate a recommendation can name a page you are already listed on — because the claim came from the answer, not from the page.
Gate widths above are schematic — they show the sequence, not measured attrition. The only published figure is the final count of 54 valid answers in this sample. We won’t invent the rest.
where this sits
the foundation
Goal: be findable in a search index.
the new layer
Goal: show you a number that moved.
the implementation layer
Goal: change what the answer says.
the human layer
The pipeline measures. It does not decide what the measurement means.
The pipeline surfaces what moved; it can’t tell you whether the move matters. A four-point shift sits inside our measured run-to-run variance, and a person is the one who says that plainly instead of drawing a trend line through noise.
The same judgment applies to opportunities: the pipeline ranks a listicle by citation weight, but it takes someone reading the page to notice the client is already on it and the real opening is elsewhere.
And when a provider degrades mid-cycle, a person decides whether those answers count or are excluded — rather than quietly averaging them in.
score this cycle
11of 100
4 points Two runs of the same sample differ by up to this much.
A move inside the repeat-run range is reported as unchanged, not as a gain. Reported flat this cycle.
what the automation can and cannot do
The log shows what ran, when, and under which setting.
pricing
Every tier measures the same way. What changes is how much of the plan you carry out yourself.
30-day money-back guarantee. Start with the free mini-audit — no credit card, and your sample comes back within 1 business day.
If there isn’t a meaningful gap, we’ll tell you — no upsell. And the one-time full audit below is a single engagement: no subscription, nothing to renew.
one-time · no subscription
Full AI visibility audit, competitor gap analysis, and a 30-day action plan. The lowest-commitment way to find out whether there is a gap worth closing.
$750–$1,500
Start hereOngoing monitoring and execution
starter
$1,199/month
A done-for-you service — every cycle read by a person, not software you are left to mine yourself.
Also included
Every action in the plan arrives written and ready to use. If you would rather it were carried out for you, that is the Execution tier.
execution
$1,799/month
The plan does not just arrive — it gets done. You choose how much of it runs without you.
Also included
You set the autonomy. Fully automatic, or every action held for your approval — switchable per action, at any time.
custom
From $2,500+
Everything in Execution, plus the campaign work around the actions — and a scope built to your category.
Also included
answers
No. SEO measures whether you rank. We measure whether an assistant names you, cites you, or leaves you out of the answer entirely. The two are complementary, and the second is currently unmeasured at most companies.
The four audited surfaces are ChatGPT, Perplexity, Claude and Gemini, with more added over time. Provider health is checked every cycle and reported openly — if a provider failed during a run, you see that rather than a silently lower score.
What you buy from us is the monthly full report — the judgment about what changed materially and what to do next — plus a weekly pulse telling you what moved and whether it mattered. Dashboard access comes with every recurring plan, so the honest answer is not that we have one and they do not. The difference is what sits on top. The dashboard shows you what the numbers are. The weekly pulse tells you what moved and whether it matters. The monthly full report tells you what to do about it. And once the plan exists, the Execution tier can carry it out for you — action by action, or automatically. What a dashboard cannot do on its own is tell you whether a weekly move is real or just measurement spread; by our own variance work, that is the call that is hardest to make unaided.
Your company URL, your category, and two or three competitors. That is enough for the free mini-audit. For a full engagement we also want to know which segments matter most, so the query map reflects the deals you actually want.
No, and anyone who does is guessing. Visibility depends on sources we do not control. What we can do is show you exactly where you are absent, which sources are shaping that answer, and the moves most likely to change it — then measure whether they did.
A question asked by someone close to a decision: comparing vendors, asking for alternatives, or building a shortlist. “Greenhouse alternatives” and “best ATS for startups” are bottom-funnel. These are the answers worth being in.
Because assistants lean on them. Review platforms, comparison articles, listicles and community threads shape what gets recommended. Your own site is rarely the deciding input, which is why we map the sources rather than only auditing your pages.
Starter deliberately stops at knowing where to act — every action in the 30-day plan arrives drafted and ready, and you ship it. Execution ($1,799/month) carries those actions out for you, autonomously or holding each one for your approval, and integrates with your site and email so they can actually ship. The campaign work around the actions — outreach sequences, a content calendar, owning the publisher relationship, creator partnerships — is Custom.
You get a short visibility snapshot. If there is a meaningful gap we will show you what it would take to close it. If there is not, we will tell you that — there is no upsell attached.
The leader does not hold the whole answer. In this audit Greenhouse appears in 80% of category answers and Lever in 56%, which means most answers name more than one platform — the second and third slots are contested, and alternatives and comparison questions are where they are decided. What we can show you is which of those questions the leader does not hold, and which sources decide them. Whether you take a slot depends on work neither of us controls entirely, so we measure it rather than promise it.
They are different measurements. Ranking is about the search index; an assistant assembles an answer from sources it fetches, and your own pages are rarely the deciding input. In this audit the client held 13% of category answers and 0% citation share — named occasionally, cited never — while the answers leaned on review platforms and category listicles instead. A strong ranking does not tell you which of those sources is shaping the answer, or whether you are on it.
Yes, and they should be — the buyer queries barely overlap and the sources behind them do not either. One category is what the Starter and Execution tiers cover; multiple categories, competitor sets and regions are Custom. The free mini-audit runs one category so you can see the shape of it before deciding which one is worth measuring first.
free mini-audit
Pre-scoped for this category: we run the buyer questions this audit tracks against the platforms that actually come back, on you and two competitors. The form arrives filled in — change anything that is wrong for you.
If there isn’t a meaningful gap, we’ll tell you — no upsell.
We’ll come back with a short visibility snapshot. If there isn’t a meaningful gap, we’ll say so.